Trade Association Opportunities in Marketing Research
نویسندگان
چکیده
منابع مشابه
Auctions: Research Opportunities in Marketing
Despite growing interest in traditional and Internet auctions, the marketing literature on auctions is sparse. This paper outlines selected aspects of the research opportunity. We provide a brief description of the major auction mechanisms, outline key concepts and results from the economic analysis of auctions, and summarize the key findings in empirical tests of auction theory. We then identi...
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متن کاملAuctions : Research Opportunities in Marketing 1
Despite growing interest in traditional and Internet auctions, the marketing literature on auctions is sparse. This paper outlines selected aspects of the research opportunity. We provide a brief description of the major auction mechanisms, outline key concepts and results from the economic analysis of auctions, and summarize the key findings in empirical tests of auction theory. We then identi...
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Please direct correspondence to either author. The authors would like to extend thanks to the editors (Joe Cote, John Murray) and the reviewers for their helpful comments. EXECUTIVE SUMMARY Family as a consuming and decision making unit is a central phenomenon in marketing and consumer behavior. However, in the recent past, there has been a decline in interest in family as a unit of analysis. Y...
متن کاملMarketing Letters , 13 ( 3 ) , August 2002 AUCTIONS : RESEARCH OPPORTUNITIES IN MARKETING
Despite growing interest in traditional and Internet auctions, the marketing literature on auctions is sparse. This paper outlines selected aspects of the research opportunity. We provide a brief description of the major auction mechanisms, outline key concepts and results from the economic analysis of auctions, and summarize the key findings in empirical tests of auction theory. We then identi...
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ژورنال
عنوان ژورنال: Journal of Marketing
سال: 1949
ISSN: 0022-2429
DOI: 10.2307/1247814